Clear 28
Brand Playbook

Build Your Brand Playbook

Every brand journey is unique. Share your vision, experiences, and current collaborations, and we'll craft a customized strategy to enhance your brand presence, attract partners, and seize opportunities both online and offline.

Start building

Clear 28
audience

Reach the Right Audience

Connect with one of the most loyal fan bases in sports. Motorsports audiences are deeply engaged, highly brand loyal, and eager to support the companies that support their favorite drivers and teams. We help you identify the partnerships that put your brand in front of the people who matter most.
Clear 28
Storytelling

Tell a Story People Remember

The strongest partnerships go beyond decals on a race car. We create compelling content that showcases your brand through authentic stories, behind-the-scenes moments, athlete partnerships, and race weekend experiences that audiences actually want to watch and share.
Clear 28
ROI

Measure Real Business Impact

Marketing decisions should be backed by data—not guesswork. Every partnership is built around measurable objectives so you can understand exactly how your investment is performing and where new opportunities exist.
87%
of fans
more likely to support brands that sponsor their favorite driver.
250+
days
content opportunities throughout the season.
1+
Million
of cumulative race fans reached across television, streaming, social media, and live events.

How the playbook works

Step 1

Tell us about your business
we target your audience

Start by sharing a little about your company, industry, target audience, and current marketing efforts. The more we understand your business, the better we can identify opportunities that align with your goals.

We may ask about:

Target audience

Geographic reach

Brand positioning

Company goals

Industry & products/services

Current marketing channels

Step 2

Define your marketing goals
we identify your strengths

Whether you're looking to increase brand awareness, generate leads, improve customer engagement, or launch a new product, we'll identify the objectives that matter most to your business.

We may ask about:

Brand awareness

Lead generation

Sales growth

Customer retention

Recruitment

Product launches

Community engagement

Step 3

Explore partnership opportunities
we tailor the partnership type

We'll evaluate the types of motorsports partnerships that best fit your business—from athlete sponsorships and race weekend activations to content production and hospitality experiences.

We may ask about:

Preferred racing series

Event participation

Hospitality interests

Driver partnerships

Content opportunities

Sponsorship experience

Step 4

Recieve your personalized strategy
execute your goals

After reviewing your responses, our team will create a customized roadmap outlining opportunities, recommendations, and next steps designed to help your business succeed through motorsports marketing.

Your strategy may include:

Recommended partnership opportunities

Marketing activation ideas

Content strategy recommendations

Production services

Paid media opportunities

Suggested next steps

faqs

We're here to reduce the uncertainty, communicate our value, and demonstrate that Clear 28 understands both the racing and business sides of motorsports.

Why should my company invest in motorsports?

Motorsports offers access to one of the most loyal fan bases in sports. Beyond race day, it provides year-round opportunities for storytelling, digital content, hospitality, customer engagement, and B2B networking that extend the value of your investment.

How do I know if motorsports is the right fit for my business?

That's exactly what the Brand Playbook is designed to determine. We'll evaluate your goals, target audience, budget, and marketing objectives to identify whether motorsports is the right channel—and if so, the best way to leverage it.

Do I need experience with sponsorships?

Not at all. Whether this is your first sports marketing investment or you're expanding an existing sponsorship portfolio, we'll guide you through the process from strategy to execution.

Can you help us find the right athlete or team?

Yes. We carefully match brands with athletes, teams, and opportunities that align with your objectives, audience, values, and budget.

Do you only work with NASCAR?

No. While NASCAR is a significant focus, we work across a variety of motorsports disciplines, depending on where the best opportunities exist for your brand.

Can we sponsor multiple athletes or teams?

Absolutely. Many brands benefit from a diversified sponsorship strategy that includes multiple athletes, events, or racing series.

What if we already have a sponsorship?

We can help maximize the value of your existing partnership through stronger activation, content creation, campaign planning, and performance measurement.

Can you create content for our marketing channels?

Yes. Our team produces professional photography, video, social media content, podcasts, interviews, commercials, and branded storytelling to help maximize every partnership.

Clear 28
join us

Meet Your Next Marketing Opportunity

Find the athlete, partnership, or opportunity that makes sense for your brand.

athlete playbook

Brand playbook